Monday, July 7, 2014

Proton Design Competition 2014 – calling budding designers to come up with a Proton City Car for 2020


Calling all budding Malaysian designers. Here’s your chance to show off your talents, courtesy of Proton Design Contest 2014. Aimed at youths aged between 13-25 years, the contest carries the theme “#PROTONCITYCAR2020” – paultan.org is the exclusive online motoring partner for the event.
The contest, which runs from today, June 24 to August 11, 2014, challenges participants to propose their creative vision of a future concept based on the given theme, using their favorite drawing tool – whether digital or pencil and paper.
Attractive prizes worth RM58,000 in total – ranging from cash rewards to a MacBook Air/Pro (complete with design software) plus cash for the top three finalists – are on the cards. The winner will also receive the Chairman’s Award, which is made up of a trophy and an internship at Proton’s R&D Creative Design Centre. The winning design is set to be built into a quarter-scale model and displayed at the Proton Gallery.

The automaker says it’s reaching out to local youths through the contest to raise awareness about the evolving reality of the automotive industry – “#PROTONCITYCAR2020″ is a creative platform aimed at motivating Malaysian youths towards the automobile segment and presenting their ideas on how future cars will shape up.
Here are the details on how you can enter the competition. The contest is divided into two categories – Category 1, for individuals within the ages of 13-17 and Category 2, for individuals within the ages of 18-25. Group entries are not allowed, and only Malaysians with a valid Malaysian identity card can take part.
All participants are required to design rendering sketches of an exterior outlook of the car on an A3-sized paper, inclusive of 3/4 front view, side view and rear view perspectives. For Category 2 participants, they are also required to design the interior outlook of the car.

Budding designers are no doubt busy working on their Proton Design Competition 2014 entries, envisioning their idea of what a Proton city car of 2020 should look like. Earlier in the week, we took a closer look at the automaker’s previous concepts.
There’s still more than a month to go before the closing of submissions – all entries have to be received by Proton by 11.59 pm, August 11, but apparently there have been questions fielded to the automaker by participants on how best to make their submissions and about usable formats.
All the details you need to know are outlined in the ‘Entry Format’ section of the Terms & Conditions part of the contest section on Proton’s Facebook page, but to make it easier for you, here’s an outline of the important points to remember:
  • The contest is divided into two categories – Category 1, for individuals within the ages of 13-17 and Category 2, for individuals within the ages of 18-25.
  • Please note that group entries are not allowed, and only Malaysians with a valid Malaysian identity card can take part.
  • The vehicle must have a minimum of five passenger seats.
  • All entries are required to feature renderings of an exterior outlook of the car – front 3/4 view, side view and rear 3/4 view. Category 2 (18-25 yr old) participants MUST also design an interior for their concept – be creative here.
  • Renderings may be done using either digital media (CAD or graphics editing software such as Adobe Photoshop) or traditional media (pen, pencil, marker on paper).
  • Traditional media renderings may be done on normal drawing paper, but MUST be sized in A3 (tabloid) sheet format, measuring within 270 mm to 300 mm by 420 mm to 450 mm.
  • The rendering sketches MUST be coloured illustrations, using any artistic medium.
  • The entries must NOT be sent pasted onto mounting board, or with binding.
  • An entry must be of an original design relating to the theme of the competition, and not previously published work or a design that has been submitted for other competitions. The latter will result in disqualification.
  • All entries MUST be accompanied by a design brief of the concept, on A4 paper (Arial font, 12 pt., 1.3” spacing) and must include:
    - The name of the design
    - Design concept (describe the idea behind the design)
    - Unique selling proposition of the car (what are the unique elements)
    - Propose the engine system of the car (how will it be powered?)
  • All competition forms, except for those submitted online, must be posted by ordinary mail, with stamp(s) amounting to value of RM 1 or more. Forms submitted with stamp(s) lesser than RM 1 value will be rejected.
  • Forms which are incomplete, difficult to read or spoilt in one form or another will be rejected and will be treated as disqualified entries. Proton has the final say in determining the eligibility of the competition forms.




    www.proton.com

    https://www.facebook.com/ProtonCars/app_305548702944454





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